For photos with the look and feel of traditionally processed photos, HP Premium Matte Photo Paper is your premium choice. Images have superior fade resistance compared to other brands and, when produced with HP's 6 and 7 color printing, last as long as traditionally processed photos. Prints have the same quality look of traditional photos, as well as the sturdy weight and thickness. A stick-resistant back coating prevents smudging when prints are stacked. Smooth matte finish is ideal for black and white or sepia-toned photos to share with friends and family.